Ice Prince Turns Down GLO Endorsement Deal


Ice Prince has turned down an endorsement deal from major telecom company Globacom.

Insiders said during the week, that Ice Prince was approached with a mouth watering deal to become the brand’s latest ambassador because of his recent successes -the release his first official single ‘Oleku‘, his many local and international awards, and his bestselling debut album ‘Everybody Loves Ice Prince’ in 2011.

But Panshak Zamani doesn’t come cheap. We hear he’s asking for a whooping sum of $1m (N157,000,000) or no deal.

‘Ice Prince was serious, he knows his worth and knows they can afford it so he turned the deal down‘, a source said.

Most GLO ambassadors are paid within the N10-N20m range, with D’banj and Psquare being the rare exceptions. Psquare got N240m for a four year deal.

It remains uncertain if GLO is upping the figures for the Chocolate City rapper. But if they concede to Ice’s demands, he’ll become the rapper with the biggest endorsement deal ever.

In the last 20 months, the rapper has become the highest-earning Nigerian rapper, with revenue sources including concert fees and endorsements (he inked a deal with LG in 2012) as well as non-music related deals too.


Posted on February 6, 2013, in Naija Entertainment and tagged . Bookmark the permalink. Leave a comment.

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